Exploring Creative and Operational Roles for Video Game Marketing

In the highly competitive video game industry, having the right creative and operational talent is crucial for delivering impactful marketing campaigns. As a video game creative agency, SQUAD offers a range of specialized roles designed to help game companies stand out in the market. Below, we highlight key roles that contribute to the success of video game marketing, focusing on their responsibilities, required skills, and value to creative projects.

‍
1. Graphic Designer & Illustrator: Bringing Visual Concepts to Life ‍

Responsibilities:

• Creating app store design assets and video game key art designs for marketing campaigns, social media, and website visuals.
• Developing key visuals that align with brand guidelines and game aesthetics.
• Collaborating with marketing teams to ensure consistency across all materials.

‍

‍

Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Strong understanding of composition, typography, and color theory.
• Experience in designing app store graphics for the gaming industry.

Value Added:

Graphic Designers ensure that marketing materials are visually compelling and effectively communicate a game’s unique appeal.

The Importance of Visual Consistency in Game Marketing
A strong visual identity is key to a game's success. Custom video production for indie game studios often relies on cohesive branding that extends across trailers, promotional graphics, and in-game UI. Graphic designers work alongside marketing strategists to ensure that every element—from social media video production for games to developer diaries video production—maintains a consistent visual tone. This consistency strengthens brand recognition, making a game more memorable and appealing to its target audience.
 

‍
2. Motion Graphics Artist: Adding Movement to Marketing Campaigns

Responsibilities:

• Creating dynamic animations and promotional video content for social media and app store listings.
• Designing engaging animated motion graphics to enhance video game trailers and promotional materials.
• Working closely with video editors and designers to develop cohesive multimedia assets.

‍

‍

Skills:

• Expertise in After Effects and other animation software.
• Understanding of animation principles and video game aesthetics.
• Ability to translate marketing goals into engaging motion graphics.

Value Added:

‍Video game motion designers elevate static assets by creating engaging video animations, enhancing promotional game content and increasing audience engagement.

Expanding the Role of Motion Graphics in Game Marketing

Beyond enhancing trailers, motion graphics play a critical role in game trailer production services by adding visual storytelling elements that make game marketing materials more immersive. Whether it's 3D animation for game cutscenes or motion capture for game cinematics, high-quality motion design helps create a seamless experience that resonates with players. From storyboarding for in-game cinematics to integrating cinematics into gameplay, motion designers ensure that marketing visuals align with a game's narrative and artistic direction.
 

‍
3. Lead 2D Character Artist: Defining the Game’s Visual Identity

Responsibilities:

• Designing high-quality 2D characters for game-related promotional content.
• Ensuring consistency in character style and branding across marketing materials.
• Overseeing artistic direction for character-related assets.

‍

‍

Skills:

• Strong proficiency in digital painting and illustration tools.
• Deep understanding of anatomy, color, and lighting.
• Experience in designing characters for games and promotional campaigns.

Value Added:

A Lead 2D Character Artist ensures that the game’s identity remains visually striking and recognizable across marketing campaigns.

‍

4. Lead 2D VFX Artist: Crafting Immersive Visual Effects

Responsibilities:

• Developing high-quality 2D visual effects for marketing animations and promotional videos.
• Creating assets that enhance the storytelling aspect of video game animated trailers and teasers.
• Collaborating with animation teams to ensure seamless integration of VFX elements.

‍

‍

Skills:

• Expertise in 2D animation and VFX software.
• Strong artistic and technical knowledge of effects animation.  
• Ability to work within brand and artistic guidelines.

Value Added:

A Lead 2D VFX Artist enhances promotional game videos by adding dynamic visual effects that captivate audiences.

‍

5. Senior UI Graphic Designer: Elevating User Experience in Marketing Assets

Responsibilities:

• Designing user interfaces for intuitive and engaging video game app store assets and marketing materials.
• Ensuring visual consistency in UI elements across campaigns.  
• Collaborating with developers and designers to enhance the user journey.

‍

Skills:

• Proficiency in UI/UX design software such as Figma or Adobe XD.  
• Strong knowledge of game UI aesthetics and player psychology.
• Experience in creating interactive digital marketing content.

Value Added:

A Senior UI Graphic Designer ensures that interactive marketing materials are visually appealing and user-friendly.
 

Enhancing Game Marketing with UI Design

The role of a UI Graphic Designer extends beyond static assets, impacting how players engage with promotional materials. This is particularly relevant for promotional video production for game launches, where UI elements help guide the viewer's attention to key selling points. Additionally, creating teaser videos for upcoming games often involves UI overlays that provide subtle yet essential storytelling elements, ensuring that marketing visuals feel integrated with the game itself.

6. Producer: Managing Creative Project Timelines

Responsibilities:

• Overseeing the execution of marketing projects from start to finish.
• Managing timelines, budgets, and resources efficiently.
• Coordinating between creative and operational teams to ensure project success.

‍

‍

Skills:

• Strong project management and leadership abilities.
• Experience in tools like Trello, Jira, or Monday.com.
• Excellent communication and organizational skills.

Value Added:

Producers keep creative teams focused and ensure that promotional game videos, marketing campaigns, and video game packaging art design elements—such as box art, digital assets, and visual branding—are delivered on time and within budget.

‍
 
7. Production Assistant: Supporting Seamless Execution

Responsibilities:

• Assisting in scheduling, coordination, and logistics of marketing projects, including video game localization and screenshot design when applicable.
• Supporting creative and operational teams with asset management.
• Ensuring that all production needs are met efficiently.  

‍

Explore how industry-leading creative talent brought DC Comics characters to life through stunning animations in our project showcase: DC Comics Character Animations.

‍

Skills:

• Strong multitasking and problem-solving abilities.
• Basic knowledge of project management tools.
• Excellent attention to detail and communication skills.

Value Added:

Production Assistants play a crucial role in keeping marketing projects organized and on track.

‍

Behind-the-Scenes Video Production for Game Marketing

In addition to traditional marketing content, behind-the-scenes video production for game development has gained popularity as a way to engage players. Fans love seeing how their favorite games are made, and content such as interview videos with game developers or documentary-style videos for game studios can humanize the development process. Production assistants help coordinate these efforts, ensuring that filming schedules align with development timelines and that the final content supports the overall marketing strategy.

‍

‍

8. Entry-Level Data Entry, Finance & Accounting Support

Beyond creative roles, marketing operations also require strong financial and data management support. These entry-level positions ensure that campaigns run efficiently by maintaining accurate records and financial planning.

‍
 
Data Entry: Organizing and Managing Information

Responsibilities:

• Inputting and verifying large volumes of data with accuracy.
• Maintaining databases for marketing and project tracking.
• Assisting in organizing digital assets and documentation.   

Skills:

• Fast and accurate typing skills.
• Proficiency in data management software (Excel, Google Sheets, Airtable).
• Strong attention to detail and organization.
  

Value Added:

Data Entry professionals ensure that information is accurate and accessible, supporting seamless project execution.

‍

Finance: Supporting Budgeting and Financial Planning

Responsibilities:

• Assisting in budget tracking for marketing campaigns.  
• Monitoring expenses and financial transactions.
• Preparing financial reports to support decision-making.

Skills:

• Basic understanding of financial principles and budgeting.  
• Proficiency in spreadsheet tools and financial software.
• Analytical mindset and problem-solving skills.

Value Added:

Finance support helps creative teams stay on budget, ensuring sustainable project execution.

‍

Accounting: Managing Financial Records and Compliance

Responsibilities:

• Handling bookkeeping and financial record-keeping.  
• Processing invoices, payments, and reconciliations.
• Assisting in tax documentation and compliance.

Skills:

• Knowledge of accounting principles and bookkeeping software (QuickBooks, Xero).
• Attention to detail and accuracy in financial record-keeping.
• Understanding of financial reporting and compliance.

Value Added:

Accounting professionals ensure financial transparency and compliance, allowing creative teams to focus on innovation.

‍

Conclusion

SQUAD offers a diverse range of creative and operational roles, tailored to the unique needs of video game marketing. By assembling a team of experts—from graphic designers to producers—game companies can execute impactful marketing campaigns that not only captivate audiences but also help them stand out in a competitive market. With specialized experience in the gaming industry, SQUAD has the expertise to bring your marketing vision to life.

‍

Explore professional video editing for game trailers and discover how SQUAD can elevate your marketing campaigns.

Join the Experts and explore Game Marketing Careers Now.

‍